Before You Start

TIP: If a client gets no or very little response, they will blame you, the messenger, rather than the message. You only have one chance to get it right. Get it wrong and you not only lose the that client, but any further possible client friends and networking colleagues of theirs.

Imagine different scenarios, wether you have a client via email, telephone or in person, the questions will be the same.

“I want to put some leaflets out, where do you suggest?”

Ask which industry they are in! There is no point delivering a leaflet for a roofing company to a brand new estate or an estate agent to an area consisting of housing association or council properties.

Know your area, the types of houses etc!

“I want this area (or postcode), how many houses are there?”

You will be expected to know this information and speed is of the essence.

“How much do you charge?”

This is the million dollar question. Take the following factors into account:

Are you planning on doing the delivering yourself, around your own area